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The Real Reason That makes BTS The Sensation Of A Nation
When A Marketing Campaign Is Done Right
The #VCut hashtag is now taking Twitter by storm as the young, thirsted over singer Kim Taehyung poses for his V cuts from the Band’s Variety Cover shoot.
The Korean group that amassed a huge fan base in a short period and Brought in $4.9 Billion to The Korean Economy has raised the question of how can a band on the other side of the world — if there are sides to consider — take over media so quick?
Here is my stab on how the marketing campaign of this band rocks like no other campaign did; I found the main six pillars:
1. The sky is the limit.
2. No low seasons.
3. Grow a following.
4. Experiential activation.
5. Go big or go home.
6. Be Authentic.
Let’s dig into details of each point:
Reason №1 — The Sky Is The Limit
BTS is not stopped at any cost from trying new partnerships. They don’t see themselves as above any other artist or performer, and thus, they are willing to bond with partners like MATTEL, PUMA, Converse, Babinski, VTx, and the last cooperation with MN Dance group.
