Member-only story
The Email Format That Got Me 89% Open Rate
Whether you’re addressing leads or recruiters, you need to enter the “Seller Zone.”
We all have a unified goal we wish to achieve when we send emails: whether you are a junior or a senior professional, sending a personal or a professional email, acquiring leads, or applying for jobs — the goal is always the same: Get your email read.
With the whole world going remote, you can no longer rely on the old school methods where people meet in networking events and over an occasional bar talks. As our target audience is living on the internet, we all have reverted to more online outreach.
This is even more true for job seekers in the current saturated job market, where 22 million jobs were lost during the most significant job market crash since the 2008 crisis, with an unemployment rate of 14.7%. You can get a sense of how gigantic that is by comparing the rate to the 2008 rate of unemployment of 10.0%.
I was looking for a job myself during the pandemic, and as an ex-Account Manager in a Telecom company, I knew damn well that I needed to reach out to recruiters in person the same way you reach out to leads. You can’t just apply to a random ATS and then pray someone will notice! As a Talent Sourcer myself, I’m telling you: This Won’t Work!
